First, J.D. Power uses feedback from more than 25,000 consumers like you to limit the percentage of eligible dealerships by brand. In other words, we consider proportionally more dealerships from top-performing brands for Dealer of Excellence.
J.D. Power
The J.D. Power Dealer of Excellence ProgramSM reflects the commitment and dedication of select retailers to provide their customers with a purchase experience that meets today's consumer expectations.
How Dealerships Qualify
First, J.D. Power uses feedback from more than 25,000 consumers like you to limit the percentage of eligible dealerships by brand. In other words, we consider proportionally more dealerships from top-performing brands for Dealer of Excellence.
Second, interested dealerships must rank among their brand's top performers in key customer satisfaction areas consistent with measurements found in J.D. Power's Sales Satisfaction Index (SSI) StudySM.
Finally, qualifying dealers must pass a dealership audit and show they meet or exceed J.D. Power sales best practices.
Best Practices
Listing vehicle inventory and pricing on the dealership website
Negotiating in an efficient and transparent manner
Offering a fair trade-in value
Presenting a clear and easy-to-understand F&I product menu
Customer Experience
